Keller Williams Realty Bucks National Business Trends During the Toughest Real Estate Market on Record
Company celebrates 25 years as it outpaces market through its financial model
AUSTIN, TEXAS (January 27, 2009) — Bailout. Credit crunch. Foreclosure. Despite these words permeating the headlines and airwaves, there are companies out there moving forward – even in real estate. Keller Williams® Realty Inc., the fourth largest real estate company in North America, announced today that it outpaced the market in 2008, while remaining completely financially solvent, and gave back more than $30 million in profits to its agents.
“Our strategy is no secret. We faithfully follow the sound financial model of leading with revenue – the same model our market centers follow," said Mark Willis, CEO of Keller Williams Realty Inc. “As we watch companies throughout the country take on billions of dollars of debt, we are proud to say that our company has not one dollar of financing debt and we remain strong and financially sound. It is our joy to be able to give back to our agents during these times."
Despite pervasive downward trends in the real estate industry, Keller Williams Realty continues to outperform the industry. For 2008, existing home sales for the United States fell 13 percent as reported by the National Association of REALTORS® (NAR). By comparison, Keller Williams Realty saw sales decline by only 7 percent. In addition, the company experienced a much smaller contraction in its agent base compared to NAR, who saw a 10 percent decline in membership.
“Keller Williams was founded 25 years ago during one of the toughest markets on record – when interest rates were higher than 18 percent. We continue to urge our agents to zero in on lead generation and reducing expenses so they can thrive during this market," said Mary Tennant, president and COO of Keller Williams Realty Inc. “We admire our agents’ spirit, tenacity, and dedication to their businesses. They just keep powering forward."
Throughout 2008 Keller Williams Realty launched new products and services specifically to boost its agents’ businesses, including two new books: Your First Home: The Proven Path to Home Ownership for first-time home buyers, and SHIFT: How Top Real Estate Agents Tackle Tough Times. Both books are written by Gary Keller, co-founder and chairman of the board of Keller Williams Realty, who also authored national best sellers The Millionaire Real Estate Agent and The Millionaire Real Estate Investor.
Additionally, Keller, co-author Dave Jenks and trainer and coach Tony DiCello hit the road to teach the 12 tactics laid out in SHIFT, drawing more than 20,000 attendees in 29 cities. The company also continued to provide agents support through Operation Heart to Heart 2, a training initiative designed to help agents and market centers deal with today’s market.
About Keller Williams Realty Inc.:
Founded in 1983, Keller Williams Realty Inc. is the fourth-largest real estate franchise operation in North America, with more than 690 offices and 70,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at (www.kw.com).
For more information:Amber Presley