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Industry Icon on a New Path


TORONTO, ONTARIO (January 31, 2011)—  AT THE TOP OF HIS GAME.  What prompts a 21-year RE/MAX veteran at the very top of his game to switch allegiances and sign on with Keller Williams Realty? 

For Steve Peroff and his five-agent team, who recently joined the Newmarket/Aurora market center in Toronto, “it all came down to profit sharing, education and the opportunity to work with like-minded people." 

Having been named among the top 100 RE/MAX agents in Canada for 11 consecutive years and consistently ranking as one of the top 50 real estate agents in the Toronto Real Estate Board, Peroff says, “I don’t take change lightly." But the Newmarket/Aurora market center proved to be a move worth making. 

“Real estate can be a very lonely business – and very competitive. Even though you work under the same roof with agents, you are always competing with them." 

Peroff sees the Keller Williams model as one whose time has come. Keller Williams Realty, he explains, offers him the freedom to be an entrepreneur, the chance to find work-life balance and the opportunity to generate passive income. If he had joined Keller Williams 20 years ago, he says, he would probably be retired today. 

Peroff was introduced to Keller Williams Realty by former RE/MAX agents Diane and Tom Mitchell. He says Diane pursued him relentlessly for months, making it easy for Marvin Alexander, operating principal at the Newmarket/Aurora market center, to extend the formal invitation that brought him on board. 

“There are a lot of top-producing REALTORS® in the Greater Toronto area, but I want more than just a top producer. I want a top-notch person and Steve is just that," Alexander says. “He’s got a long-standing reputation for serving the community and he has integrity. He’s the whole package." 

Peroff feels the same way about Keller Williams Realty; the company has the whole package. 

When the Newmarket/Aurora market center opened in his area, he felt confi dent that the leadership was in place to support his team’s leap – which is sending shockwaves throughout the local real estate industry. 

“Many people are surprised that Steve would leave a company he’s been affiliated with for so long," Alexander says. “He was a cornerstone at RE/MAX" – a foundation which Peroff and the market center’s leadership team has already started to build upon. 
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For more information:

John Furber, Canadian Director
(416) 565-3851
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